Salesforce Launches New Low-Code ToolsEscrito por Redacción TNI el 25/09/2018 a las 15:03:05
Salesforce [NYSE: CRM], the global leader in CRM, announced today its next generation of low-code tools for companies to build apps faster. Customers and employees today expect apps with the design and performance of consumer brands. But with developers in short supply, companies are turning to the Salesforce Lightning Platform and AppExchange for low-code tools that empower IT and business users to create intelligent, connected experiences without building from scratch.
According to a recent IDC study, organizations building on the Salesforce Lightning Platform saw a return on investment of 545 percent over five years. Furthermore, IDC found business users gained productivity and revenue benefits totaling $8.82 million per organization surveyed - including 63 percent faster lifecycles for app development.
“Building and deploying apps is a keystone for any business in the pursuit of digital transformation,” said Anne DelSanto, Executive Vice President and General Manager, Salesforce Lightning Platform. “Salesforce continues to democratize app development by making it easier than ever to build or buy game-changing digital solutions that tap into the ordinary genius of citizen developers.”
The Fastest Way to Build Apps for Business and IT
Salesforce Lightning is the fastest, easiest way to give business users the modern apps they need to do their jobs better - sidestepping the developer gap and IT backlogs holding them back. The latest low-code tools on the Salesforce Lightning Platform include:
With Lightning Flow Builder, the same car dealership above can create a flow that takes both staff and prospective buyers through a step-by-step process to configure (i.e., color, make and model) and purchase a new car. Einstein Next Best Action guides the sale based on details from the test drive, customer history and more to suggest incentives that would help close the sale - e.g., offers for free maintenance or extended warranty. Meanwhile, Flow Actions throughout allow the salesperson to enhance their customer interaction at relevant points within the workflow, with access to marketing videos, industry data and even the ability to take payment on the show floor.
Jennifer Lee, a Senior Salesforce Business Consultant at John Hancock, unlocked the power of process automation for the financial services firm by using the Lightning Platform to build flows without a single line of code. “We have multiple business units that share the same contact records,” she said. “So I built an app that highlights the information as well as details from cases and opportunities. I was able to get creative by using Lightning Flow to deliver a solution using point-and-click tools and not code.”
A Smarter AppExchange Guides Customers to the Right Solutions, Faster
With 88 percent of Salesforce customer orgs using AppExchange solutions and almost 6 million installs, more Trailblazers than ever are tapping into the power of the world’s leading enterprise cloud ecosystem. AppExchange is now live with updates including intelligent recommendations and a new category for Flow Solutions.
Starting today, any customer can log onto AppExchange and experience:
The Lightning Platform Strikes at Dreamforce
Learn more about the latest innovations from the Lightning Platform and AppExchange at Dreamforce, September 25 - 28, 2018. Dreamforce brings together more than 170,000 Trailblazers, global leaders and visionaries for four days of inspiration, innovation, equality and fun. Join us at the Platform and AppExchange keynotes to hear how leading brands have transformed their business by building on Lightning, and extended the power of their CRM through the world’s leading enterprise cloud marketplace.
Pricing and Availability
 IDC White Paper, sponsored by Salesforce, “Business Value of Building Apps on the Salesforce Lightning Platform,” Sept 2018.
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