what American and Europeans want in an IoT smart home systemEscrito por Redacción TNI el 06/10/2015 a las 20:27:53
Are all Smart Home consumers created equal?
Essence Group recently conducted an in-depth survey with smartphone owners in the United States and Europe to better understand how they look at IoT-based smart home management solutions, their distinct needs, interests, and buying habits. The survey has shown significant differences between American and European consumers in terms of needs, requirements and the attitude toward Smart Home solutions.
The study shows that the preferred and trusted distribution channels for this type of technology are also quite distinct. Americans show a preference for purchasing an IoT system from a security service provider, while Europeans preferred to buy their systems from electronics retailers.
Another area of significant differences between the two continents focuses on how early adopters are most influenced by the variety of media channels. While this segment is influenced by television on both continents, 77% of US early adopters see television as their main source of information while only 53% of Europeans in the same category are influenced mainly by television. Interestingly, our study found that the early adopters in both locations are equally influenced by online internet ads.
You can find a larger version of the infographic here.