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Singa Karaoke anywhere

Escrito por Redacción TNI el 13/06/2017 a las 23:50:27

Finnish startup Singa has announced €1.75M in funding, led by Initial Capital, with participation from Tamares Holdings, Superhero Capital, Reaktor Ventures and Tekes. The investment will be used for a go-to-market push into new markets and for scaling operations to make Singa a household brand synonymous with karaoke and singing.



Singa is the first truly all-digital karaoke service to bring the fundamental human pastime of singing to people everywhere on any device - both for consumers and for any venue providing a stage. Singa was founded to do for karaoke what Netflix has done for movies and what Spotify has done for music - to move the karaoke industry into the streaming age.



Karaoke has not changed since the 1990s. This is one of those stories where you have a market that, at face value, seems unsexy but represents a huge opportunity flying under the radar of most people. Singa is digitising and redefining an entire industry, striking at something that people already love to do - singing”, says CEO and co-founder Atte Hujanen, who has over 10 years’ experience in the karaoke industry.



“We were impressed with Singa's management team's ability to leverage their relationships in the music distribution space globally and build a solid platform with limited resources. We believe the combination of their business and direct-to-consumer offerings is truly powerful. They're uniquely positioned to become the leading player in a very deep niche with significant untapped potential", says Shakeeb Alireza, Partner, Initial Capital.



For consumers, Singa provides native iOS, Android, Web, Apple TV & SmartTV apps, which provide easy access to over 20 000 fully-licensed karaoke songs and an immersive singing experience.



For commercial use in bars and entertainment venues or non-profit use in schools, libraries and elderly care homes, Singa provides a modern, fully digital, turn-key karaoke solution and a superior user experience.



This latest funding round brings the total raised by Singa to more than 2,65M.