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Better understand the practice of cycling

Escrito por Redacción TNI el 14/09/2021 a las 14:32:45

On the occasion of the Velocity international trade show, Eco-Counter, the world leader in bicycle/pedestrian counting solutions and GéoVélo, the French leader in the development of location and navigation applications for bicycles, have joined forces to create the first solution that allows local authorities to gather data on the counting and location of cyclists. 


To increase safety and encourage cycling, communities need good traffic data. And while the data provided by automatic counters give an overview of the evolution of bicycle traffic at strategic points in the city, cities now want a more detailed picture of what is happening throughout their territory: origin/destination, average speed & average distance, etc.


To do this, cities need to combine existing data (bike counts) with GPS traces, and more specifically, extrapolate traces with bike counts. That is how Eco-Counter and GeoVelo have decided to join their forces. 


Several projects have already been carried out with this ambition through various applications, but the user sample is often biased or not large enough. This new solution allows communities to benefit from a complete view on bicycle traffic, with meaningful data.


Ronan BOUQUET, Managing Director of Géovélo, explains how the application addresses this need: "The Geovelo application brings together a wide variety of users. It is sufficiently engaging to have a representative and qualitative sample. The data extrapolation made through bicycle counts can then be done with a good level of confidence and provides unique information to urban planners."


Enrico Durbano, CEO of Eco-Counter adds: "This partnership will allow us to offer our customers geolocated and anonymized user data, scaled with count data from our counters. The power of this solution will allow our customers new possibilities to exploit data and improve user experience."