Automotive industry embraces DAB+ radioEscrito por Redacción TNI el 04/07/2017 a las 19:44:34
In Munich at the 2017 WorldDAB Automotive event, speakers from automotive manufacturers, regulators and the broadcast industry have gathered to discuss the growing adoption of DAB radio in the car.
In Norway 98% of new cars are fitted with DAB as standard, with the UK at 87% and Switzerland at 66% all three markets are leading the push for drivers to go digital. In the second wave of European markets, Denmark, France, Germany, Italy and the Netherlands, DAB is fitted as standard in a growing number of vehicles.
“With Norway in the process of switching off national FM services and Switzerland starting its Digital Switchover in 2020, it’s more important than ever for the automotive industry to fully embrace DAB radio,” said Patrick Hannon, President, WorldDAB. “Our message to the automotive industry today is that all cars should have both FM and digital radio capabilities, delivering the best experience for drivers across the continent.”
Across Europe there is a growing recognition by national and European policymakers, media regulators and public and commercial broadcasters that DAB digital radio is the future core platform for radio.
Siegfried Schneider, President of the Landesmedienanstalten (DLM), the ‘Director's Conference of the German Media Authorities’ said: “In my opinion, DAB+ is an absolute must, for private broadcasters as well as public. German car manufacturers should take this on board and offer DAB+ radios as a standard feature in their cars.”
Nathalie Wappler Hagen, Chair of the ARD Radio Committee said: “It is an exciting time for digital radio in Germany, one which brings many new opportunities for broadcasters. ARD is working closely with industry partners in Germany as part of the significant DAB+ marketing campaign and an essential part of digital radio’s successful rollout will be in ensuring both new and existing cars have DAB fitted.”
User experience research
During the event, new research into the user experience of in-car digital radio was announced by the WorldDAB Automotive User Experience Group. The research asked consumers how easy it is to find and start the DAB radio and search for stations, along with their understanding of DAB terminology and services.
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