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  5. 5G Americas announces new report on optimized video

5G Americas announces new report on optimized video

Escrito por Redacción TNI el 28/11/2017 a las 21:05:34

5G Americas, the industry trade association and voice of 5G and LTE for the Americas, today announced the publication of  Mobile Video Ecosystem & Geofencing for Licensed Content Delivery outlining two critical issues that play significant factors in online digital video delivery: network and codec optimization and geographical filtering (geofencing) for licensed video content.


The two important strands of technology—optimized digital video delivery and geofencing for licensed distribution— apply to the most predominant and fastest growing form of media transfer over the Internet today. The challenges related to video over the Internet will only become more complex and demanding with wider use of 3D, Ultra High Definition (UHD), augmented reality and Virtual Reality (VR).


“Smartphones have become the predominant screen of choice of the ‘three screens’ for viewing various types of videos,” commented Chris Pearson, President of 5G Americas. “In addition to the opportunities this avails many stakeholders, it also presents additional challenges for the progress of both mobile technology and video delivery standards, both imperative to support the continued growth of mobile video consumption and its quality of experience.”


The 5G Americas white paper highlights the perspectives of both the video content service provider and the mobile operator. For video content service providers, there are new delivery technologies being developed to improve the user experience while managing the required bandwidth to deliver a quality video experience. There is also a more rapid adoption of new video codecs, which are at least 20 to 30 percent more efficient than legacy codecs. Mobile operators will also have more flexibility going forward with new standards that will allow policy decisions to be enforced in near-real time. Recommendations are offered on how application service providers and mobile operators can work together to provide the best user experience while protecting the network under times of congestion.  


The report also focuses on the use of geographical filtering (geofencing) for delivering licensed video content subject to geographical constraints under licensing agreements. It explores aspects such as the risk of location spoofing and the need for a trusted source to verify each device’s location. The paper notes the current lack of standards for communicating trusted network-based device location for a roaming device and concludes with recommendations towards a solution. The discussion emphasizes the need for close collaboration between all stakeholders, especially the mobile operators, content owners, content distributors and 3rd party aggregators. It is hoped that the recommendations would be used to drive activity in Standards Development Organizations such as Third Generation Partnership Project (3GPP) or Open Mobile Alliance (OMA) for developing standards-based solutions with global industry support. Only with broad global adoption of a standardized solution, vastly simplifying future implementations and upgrades that would surely be necessary, can a realistic solution to the problem be achieved.


Mobile Video Ecosystem & Geo Fencing for Licensed Content Delivery was written by co-leaders Jeffrey Smith and Salvador Mendoza of T-Mobile USA, Sankar Ray of AT&T, and other representatives from member companies on 5G Americas’ Board of Governors who participated in the development of this white paper and is available for free download.